500 SHAZAM UNIT
Adaptation of an existing press campaign for digital media. The Shazam Tablet unit is accessed by shazaming the song from the Fiat TV advert. Featuring a colouriser, an interior and an exterior gallery, the unit showcases the key selling points of the new Fiat 500.
Role: concept, UX, UI, unit design, asset generation and retouching.
Due to its great performance, the unit has been adapted and reused for other models, including Tipo and Spider 124.
500 INTERACTIVE WALLPAPER TABLET AD
Digital ad unit allowing the user to configure a Fiat 500, choose a background colour, an overlay pattern and download the result as a screensaver for their tablet device.
Role: concept development, visualisation, design, retouching.
Fiat 500 is a bold, fun loving car, adored by its owners. The unit was designed to give out a free keepsake to the fans of the model in an innovative way.
500 FAMILY LG TV AD UNIT
A Smart TV interactive microsite showcasing the 500L family. The unit features a 360 of each of the three models, multiple image galleries, TV commercials, a comparison table and a dedicated page to Brian the Bear, an original Fiat character created for the 500L family campaign.
Role: concept visualisation, storyboarding, UI, UX, unit design