A project for the Jeep Cherokee and Renegade Night Eagle limited edition models, transforming existing static press visuals into interactive parallax digital display banners. Working closely with the development team in order to push the boundaries of the standard banner format, the press images had to be retouched into multi layer visuals adaptable for a 3D parallax effect.
Role: concept and execution, including asset generation and retouching.
The final banners feature parallax hover-controlled functionality with a zoom animation showcasing the unique selling points of the model.
Deliverables included MPU, leaderboard, skyscraper and wide sky formats.