FUEL YOUR ADVENTURE
Multi disciplinary campaign for Jeep UK, with the objective of promoting a ‘free fuel with new purchases offer’. The brief was to create a key visual that would communicate the ‘Fuel Your Adventure’ tag line, and easily translate across various communication channels.
For the first time ever, we persuaded Jeep to opt for a concept that communicated the idea of adventure emotionally, instead of showing the car in a traditional way. They bought into the overhead visual idea, but did ask for a supporting 3/4 visual to go alongside it. It’s all about compromise!
Role: concept, visualisation, image sourcing, retouching, deck, client presentation, overseeing social/display/website roll out.
CHEROKEE ZERO CAMPAIGN
Key visual adaptable for a two phase campaign, communicating the new 0% APR / £0 DEPOSIT offer. Deliverables included full page press formats, display banners, and various digital assets to be used across Jeep's digital channels and in dealerships.
Role: idea visualisation and development, key visual retouching, adaptation for multiple formats.
RENEGADE 4X4 SALES CAMPAIGN
Communication of a Jeep Renegade promotion, offering the 4x4 Longitude model for the price of a 4x2.
Role: campaign key visual idea, visualisation, execution and retouching. Continuation and adaptation for use across Jeep's digital channels and print.
ADDITIONAL CAMPAIGNS BELOW