Black Friday campaign for Jeep Renegade, promoting a free paint offer exclusively available from 11-30th November 2016. Deliverables included standard and rich display banners, press ads, OOH digital, rich homepage takeovers, website images, animated social posts, eDM.
Role: offer concept and visualisation, key visual development and retouching, adaptation for multiple digital formats listed above.
The Jeep Renegade Free Paint Offer campaign channels the bold daring personality of the vehicle in a series of seven ads, one for each day of the week. The campaign tackles Black Friday in true Renegade fashion, prompting the consumer to stay away from black and live their life in full colour.