Adaptation of an existing press campaign for digital media. The Shazam Tablet unit is accessed by shazaming the song from the Fiat TV advert. Featuring a colouriser, an interior and an exterior gallery, the unit showcases the key selling points of the new Fiat 500.
Role: concept, UX, UI, unit design, asset generation and retouching.
Due to its great performance, the unit has been adapted and reused for other models, including Tipo and Spider 124.