Keen to create more emotive authentic assets for Fiat 500, we took a proactive approach. We borrowed a client car and drove it around London, photographing it in beautiful iconic locations, such as Notting Hill, St. Luke’s Mews and Greenwich. As a result, we have presented Fiat with a library of over 200 additional images, later using them to create bespoke social content, digital rich display units and across Fiat’s website.
Role: art direction, photography, retouching, deck, client presentation, design and oversight of asset activation
Deliverables included photography, website images, social assets, facebook canvas, digital banners