Shot at Salt Photo Studio, London.
Role: Art direction, photography , post production.
Adaptation of an existing press campaign for digital media. The Shazam Tablet unit is accessed by shazaming the song from the Fiat TV advert. Featuring a colouriser, an interior and an exterior gallery, the unit showcases the key selling points of the new Fiat 500.
Role: concept, UX, UI, unit design, asset generation and retouching.
Due to its great performance, the unit has been adapted and reused for other models, including Tipo and Spider 124.
Highly engaging and original visuals for Fiat, Alfa Romeo and Jeep's UK social media channels, that resonate with their existing followers and promote each brand's unique personality to a wider audience.
Role: ideas and execution, including design, retouching, illustration
Redesign of the existing I AM NIKON annual photography competition microsite, with parallax functionality, fully responsive on all devices.
Role: UI, UX, website design, mobile site, free license Nikon image sourcing, social posts
Black Friday campaign for Jeep Renegade, promoting a free paint offer exclusively available from 11-30th November 2016. Deliverables included standard and rich display banners, press ads, OOH digital, rich homepage takeovers, website images, animated social posts, eDM.
Role: offer concept and visualisation, key visual development and retouching, adaptation for multiple digital formats listed above.
The Jeep Renegade Free Paint Offer campaign channels the bold daring personality of the vehicle in a series of seven ads, one for each day of the week. The campaign tackles Black Friday in true Renegade fashion, prompting the consumer to stay away from black and live their life in full colour.
Key visual adaptable for a two phase campaign, communicating the new 0% APR / £0 DEPOSIT offer. Deliverables included full page press formats, display banners, and various digital assets to be used across Jeep's digital channels and in dealerships.
Role: idea visualisation and development, key visual retouching, adaptation for multiple formats.
Beauty portrait retouching for various clients.
Communication of a Jeep Renegade promotion, offering the 4x4 Longitude model for the price of a 4x2.
Role: campaign key visual idea, visualisation, execution and retouching. Continuation and adaptation for use across Jeep's digital channels and print.
Campaign deliverables included website graphics, online display banners, eDM, Landing page, various print formats including full page, half page and zigzag placements.
'Patternize' is a fully responsive microsite / app that allows the user to upload their own image, turning it into a pattern and automatically wrapping it around a Fiat 500. By uploading your own design, you are automatically entered into a competition powered by Facebook likes.
Role: image ideas and execution for use within the app, Fiat's social media channels and online display advertising to drive traffic to the app and promote the competition.
'Patternize' was one of the most successful and well received online Fiat UK projects ever, creating a record number of leads for the company database, and a lot of buzz on Facebook and Instagram.
YUM!Burger is a brand new burger joint looking to establish itself in the rapidly growing fast food market in Minsk, Belarus.
Role: company name, brand identity, packaging design
Please see my photography website for more work.
Digital ad unit allowing the user to configure a Fiat 500, choose a background colour, an overlay pattern and download the result as a screensaver for their tablet device.
Role: concept development, visualisation, design, retouching.
Fiat 500 is a bold, fun loving car, adored by its owners. The unit was designed to give out a free keepsake to the fans of the model in an innovative way.
Nine cinemagraphs to be used as the visual support piece for Nefera's new track - 'She Said'.
Role: filming, cinemagraph editing and production, single cover art
Following the success of her collaboration with TroyBoi, ‘On My Own’, Nefera releases 'She Said'. With heartfelt lyrics and masterful production, the track weaves the backstory for an honest insight into a past relationship.
'She Said' is available to buy & stream now: smarturl.it/nefera-she-said
SALT Photo Studio is a photography studio ideally located in Central London. Co-shared with only a few members at a time, the studio is a one of a kind creative space, where talented photographers, retouchers, make-up artists and stylists produce high-end fashion and beauty editorials, as well as teach unique photography and retouching workshops.
Role: co-owner, brand identity, business set up, social media, marketing, photo workshops, presentations and collaborations with talented creatives to promote the SALT photo studio philosophy.
A Smart TV interactive microsite showcasing the 500L family. The unit features a 360 of each of the three models, multiple image galleries, TV commercials, a comparison table and a dedicated page to Brian the Bear, an original Fiat character created for the 500L family campaign.
Role: concept visualisation, storyboarding, UI, UX, unit design
Ron Arad is an internationally recognised artist with a passion for the original Fiat 500 that shows through in his work. He has used the iconic car model in a number of his creations, finally collaborating with Fiat in producing a limited edition Fiat 500 exclusively available in the UK.
Role: photography, web design, eDM, online display ads.
The collaboration was covered across Fiat's digital channels, and featured in Wallpaper magazine. Deliverables for this project included photography, a bespoke website page for fiat.co.uk, and online display banners.
Featured in WALLPAPER MAGAZINE
Hand lettering with brushes, fine liner pens, brush pens and other media.
Drawn to the idea of creating beautiful typography by hand, one day I picked up a pen and got writing. Every skill takes patience and practice, and I find perfecting this particular one incredibly satisfying.
Digital rich media campaign for Jeep Renegade, designed to highlight Jeep's partnership with the Atherton siblings, who are established RedBull athletes in downhill mountain biking.
Role: idea and execution, photography, typography design for bespoke campaign video
Deliverables included animated homepage takeovers and multiple rich banner formats (300x250 / 970x250 / 300x600), which acted as content heavy microsite units, featuring a video, a car feature gallery, information about the brand ambassadors, finance information, and a 360 of the car.
A project for the Jeep Cherokee and Renegade Night Eagle limited edition models, transforming existing static press visuals into interactive parallax digital display banners. Working closely with the development team in order to push the boundaries of the standard banner format, the press images had to be retouched into multi layer visuals adaptable for a 3D parallax effect.
Role: concept and execution, including asset generation and retouching.
The final banners feature parallax hover-controlled functionality with a zoom animation showcasing the unique selling points of the model.
Deliverables included MPU, leaderboard, skyscraper and wide sky formats.