Fashion shoot with Carlos Costa, showcasing Nana Judy, Pandco & Ortodoux apparel.
Shot at Salt Photo Studio, London.
Role: Art direction, photography , post production.
Featured on BUZZFEED, Beard Brothers, and other channels.
500 SHAZAM UNIT
Adaptation of an existing press campaign for digital media. The Shazam Tablet unit is accessed by shazaming the song from the Fiat TV advert. Featuring a colouriser, an interior and an exterior gallery, the unit showcases the key selling points of the new Fiat 500.
Role: concept, UX, UI, unit design, asset generation and retouching.
Due to its great performance, the unit has been adapted and reused for other models, including Tipo and Spider 124.
500 INTERACTIVE WALLPAPER TABLET AD
Digital ad unit allowing the user to configure a Fiat 500, choose a background colour, an overlay pattern and download the result as a screensaver for their tablet device.
Role: concept development, visualisation, design, retouching.
Fiat 500 is a bold, fun loving car, adored by its owners. The unit was designed to give out a free keepsake to the fans of the model in an innovative way.
500 FAMILY LG TV AD UNIT
A Smart TV interactive microsite showcasing the 500L family. The unit features a 360 of each of the three models, multiple image galleries, TV commercials, a comparison table and a dedicated page to Brian the Bear, an original Fiat character created for the 500L family campaign.
Role: concept visualisation, storyboarding, UI, UX, unit design
Highly engaging and original visuals for established international brands’ social media channels, that resonate with their existing followers and promote each brand's unique personality to a wider audience.
Role: ideas and execution, including design, retouching, illustration
Redesign of the existing I AM NIKON annual photography competition microsite, with parallax functionality, fully responsive on all devices.
Role: UI, UX, website design, mobile site, free license Nikon image sourcing, social posts
Black Friday campaign for Jeep Renegade, promoting a free paint offer exclusively available from 11-30th November 2016. Deliverables included standard and rich display banners, press ads, OOH digital, rich homepage takeovers, website images, animated social posts, eDM.
Role: offer concept and visualisation, key visual development and retouching, adaptation for multiple digital formats listed above.
The Jeep Renegade Free Paint Offer campaign channels the bold daring personality of the vehicle in a series of seven ads, one for each day of the week. The campaign tackles Black Friday in true Renegade fashion, prompting the consumer to stay away from black and live their life in full colour.
Branding for a new gastropub in Islington. It’s owned by a wonderful young couple who have decided to name the pub after their baby boy. They wanted to incorporate a bear into the logo, as that’s their nickname for little Michael.
With a long complex history behind the space, the new owners were keen to rebrand quickly, bringing a premium yet approachable feel to the place.
Working to very tight deadlines to make the opening, I was excited to deliver a whole suite of assets they could use and edit when necessary, including a bespoke logo, editable printable food & drink menus, generic business cards, a Squarespace website, and over a 100 photos for their social media channels.
Role: branding, web design, photography
www.michaelsden.co.uk
Beauty portrait retouching for various clients.
'Patternize' is a fully responsive microsite / app that allows the user to upload their own image, turning it into a pattern and automatically wrapping it around a Fiat 500. By uploading your own design, you are automatically entered into a competition powered by Facebook likes.
Role: image ideas and execution for use within the app, Fiat's social media channels and online display advertising to drive traffic to the app and promote the competition.
'Patternize' was one of the most successful and well received online Fiat UK projects ever, creating a record number of leads for the company database, and a lot of buzz on Facebook and Instagram.
The free seconds I get in between producing genius creative for clients and cuddling my dog are of course dedicated to helping lift the agency to a whole new level of awesome.
THE PEOPLE
A few years ago, the London branch were tasked with redesigning the global company website. I lucked out and was put in charge of the best part - the ‘people’ section. The brief was to keep it simple, but make sure we stood out, so naturally, GIFs got made. Every person had to pick an action that represented them in some way, which was filmed against a plain light background, and turned into a black and white looping GIF. Everyone hates getting their picture taken, but this was different, hilarious, and something that everyone got into.
PHOTOGRAPHY
New management, new office refurb, new pics. I created a photo library of all company employees, making sure we had nice headshots of people for all agency comms, and an array of images of our newly refurbished Charlotte Street office.
DONER.LONDON
Keen to get across our strategy to the UK market in the most effective way possible, Doner London felt the need to create a standalone website, that showcased the work we did and the thinking behind it to potential clients in a way that felt true to the London branch. I was tasked with looking after the design side of the project, transforming the wireframes into the final product and working with the devs to overcome a number of challenges that arose in the process.
FUEL YOUR ADVENTURE
Multi disciplinary campaign for Jeep UK, with the objective of promoting a ‘free fuel with new purchases offer’. The brief was to create a key visual that would communicate the ‘Fuel Your Adventure’ tag line, and easily translate across various communication channels.
For the first time ever, we persuaded Jeep to opt for a concept that communicated the idea of adventure emotionally, instead of showing the car in a traditional way. They bought into the overhead visual idea, but did ask for a supporting 3/4 visual to go alongside it. It’s all about compromise!
Role: concept, visualisation, image sourcing, retouching, deck, client presentation, overseeing social/display/website roll out.
CHEROKEE ZERO CAMPAIGN
Key visual adaptable for a two phase campaign, communicating the new 0% APR / £0 DEPOSIT offer. Deliverables included full page press formats, display banners, and various digital assets to be used across Jeep's digital channels and in dealerships.
Role: idea visualisation and development, key visual retouching, adaptation for multiple formats.
RENEGADE 4X4 SALES CAMPAIGN
Communication of a Jeep Renegade promotion, offering the 4x4 Longitude model for the price of a 4x2.
Role: campaign key visual idea, visualisation, execution and retouching. Continuation and adaptation for use across Jeep's digital channels and print.
ADDITIONAL CAMPAIGNS BELOW
Nine cinemagraphs to be used as the visual support piece for Nefera's new track - 'She Said'.
Role: filming, cinemagraph editing and production, single cover art
Following the success of her collaboration with TroyBoi, ‘On My Own’, Nefera releases 'She Said'. With heartfelt lyrics and masterful production, the track weaves the backstory for an honest insight into a past relationship.
'She Said' is available to buy & stream now: smarturl.it/nefera-she-said
YUM!Burger is a brand new burger joint looking to establish itself in the rapidly growing fast food market in Minsk, Belarus.
Role: company name, brand identity, packaging design
SALT Photo Studio is a photography studio ideally located in Central London. Co-shared with only a few members at a time, the studio is a one of a kind creative space, where talented photographers, retouchers, make-up artists and stylists produce high-end fashion and beauty editorials, as well as teach unique photography and retouching workshops.
Role: co-owner, brand identity, business set up, social media, marketing, photo workshops, presentations and collaborations with talented creatives to promote the SALT photo studio philosophy.
With the launch of the 500L model, Fiat have set foot in the family car market. The 500L CHILDREN'S BOOK proposal was put forward to help the client promote and showcase the new car model to their target audience in a creative and emotive way, setting Fiat 500L apart from its competitors.
Parents would create, customise and order the book through a microsite, able to pick it up at their local dealership after taking the 500L for a test drive.
The storyline, fully customisable, evolves around Brian the Bear, an existing 500L character, alongside a child - the main character of the story. Created and edited digitally, the book would allow for the main character to be customised to resemble the real child the book is intended for, including name, gender, skin colour and hair style. Brian the Bear and the child would then appear in a number of scenes, preselected by the parent for the storybook.
The concept was approved and is currently in development.
Role: concept development, storyline, initial character visualisation and illustration, microsite wireframing, UI and UX.
Final scene sketches visualised by Malcolm English.
Ron Arad is an internationally recognised artist with a passion for the original Fiat 500 that shows through in his work. He has used the iconic car model in a number of his creations, finally collaborating with Fiat in producing a limited edition Fiat 500 exclusively available in the UK.
Role: photography, web design, eDM, online display ads.
The collaboration was covered across Fiat's digital channels, and featured in Wallpaper magazine. Deliverables for this project included photography, a bespoke website page for fiat.co.uk, and online display banners.
Featured in WALLPAPER MAGAZINE
As part of a major product launch across Western Europe, I was in charge of putting together all of the new product pages to go on the company website. This included working within the limits of wireframed blocks and components, and using them in a way that highlighted the product features in the most effective way possible.
Role: shortlisting and selecting content, design, layout, asset delivery
Deliverables included over 20 different page variations for three new phones.
VIEW HUAWEI P20 PRO
VIEW HUAWEI P20
VIEW HUAWEI P20 LITE
Keen to create more emotive authentic assets for Fiat 500, we took a proactive approach. We borrowed a client car and drove it around London, photographing it in beautiful iconic locations, such as Notting Hill, St. Luke’s Mews and Greenwich. As a result, we have presented Fiat with a library of over 200 additional images, later using them to create bespoke social content, digital rich display units and across Fiat’s website.
Role: art direction, photography, retouching, deck, client presentation, design and oversight of asset activation
Deliverables included photography, website images, social assets, facebook canvas, digital banners
Hand lettering with brushes, fine liner pens, brush pens and other media.
Drawn to the idea of creating beautiful typography by hand, one day I picked up a pen and got writing. Every skill takes patience and practice, and I find perfecting this particular one incredibly satisfying.
